Play with design history
Play with design history
Play with design history
Play with design history
CHARLES & RAY EAMES x POLAROID
2024
I led the creative direction for the Polaroid x MoMA Edition, a vibrant collaboration where iconic design meets artistic legacy. From concept to execution, I developed the visual language and key campaign assets across both digital and retail platforms. Inspired by MoMA's mission to bring art to everyone, the campaign celebrated creativity as an active force, not a passive moment. We combined the timeless appeal of the Polaroid Now Gen 3 with artist-inspired packaging and bold visuals that honored the past while empowering creators today.
Art Direction
Digital Design
CHARLES & RAY EAMES x POLAROID
2024
I led the creative direction for the Polaroid x MoMA Edition, a vibrant collaboration where iconic design meets artistic legacy. From concept to execution, I developed the visual language and key campaign assets across both digital and retail platforms. Inspired by MoMA's mission to bring art to everyone, the campaign celebrated creativity as an active force, not a passive moment. We combined the timeless appeal of the Polaroid Now Gen 3 with artist-inspired packaging and bold visuals that honored the past while empowering creators today.
Art Direction
Digital Design
Charles and Ray's holistic vision of design encompassed communication and education, which became evident in their masterful films for Polaroid. Eames Demetrios, Director Eames Office
For the main visual, I wanted to represent the product in a playful way while keeping it product-focused and making the shape of the camera the center of attention. The colors are inspired by the pattern created by the Eames, which appears in the camera stripe. Here are some images from the photoshoot, we had to create a small structure to hang the camera.
