I led the creative direction for the Polaroid x MoMA Edition, a vibrant collaboration where iconic design meets artistic legacy. From concept to execution, I developed the visual language and key campaign assets across both digital and retail platforms. Inspired by MoMA's mission to bring art to everyone, the campaign celebrated creativity as an active force, not a passive moment. We combined the timeless appeal of the Polaroid Now Gen 3 with artist-inspired packaging and bold visuals that honored the past while empowering creators today.