2024
The task was to create five lifestyle images for five studio accessories on a very limited budget. As the art director, I secured a budget-friendly location - a recently renovated house owned by a friend - that worked well for all the shots. The house's stylish decor and objects became part of the set design. After the shoot, I managed the retouching process, providing notes to the retoucher and preparing the final digital assets. The assets produced were used on the Polaroid website as well as across other digital materials for the accessories.
ART DIRECTION
Photographer Harriet Browse Producer Sofia Balsano
2024
Amsterdam
The task was to create five lifestyle images for five studio accessories on a very limited budget. As the art director, I secured a budget-friendly location - a recently renovated house owned by a friend - that worked well for all the shots. The house's stylish decor and objects became part of the set design. After the shoot, I managed the retouching process, providing notes to the retoucher and preparing the final digital assets. The assets produced were used on the Polaroid website as well as across other digital materials for the accessories.
ART DIRECTION
Photographer Harriet Browse Producer Sofia Balsano


My goal was to create a strong composition for each shoot that could be easily adapted to different crops.


The assets produced were used on the Polaroid website as well as across other digital materials for the accessories, including online campaigns and product communications, ensuring visual consistency across multiple touchpoints.

