Capture Real Life
Capture Real Life
Capture Real Life
Capture Real Life
Polaroid Global Campaign
2023
As part of Polaroid's global Real Life campaign, I contributed as a designer supporting the campaign's visual rollout, with a strong focus on retail concept and execution. While the campaign celebrates the beauty of real-life imperfections through the work of fifteen photographers worldwide, my role was to translate this narrative into a physical retail experience. I supported the development of campaign assets and led the design and implementation of the in-store concept, ensuring the campaign's emotional storytelling, bold imagery, and brand values were effectively expressed across retail environments.
RETAIL CONCEPT & DESIGN
Polaroid Global Campaign
2023
As part of Polaroid's global Real Life campaign, I contributed as a designer supporting the campaign's visual rollout, with a strong focus on retail concept and execution. While the campaign celebrates the beauty of real-life imperfections through the work of fifteen photographers worldwide, my role was to translate this narrative into a physical retail experience. I supported the development of campaign assets and led the design and implementation of the in-store concept, ensuring the campaign's emotional storytelling, bold imagery, and brand values were effectively expressed across retail environments.
RETAIL CONCEPT & DESIGN
The Polaroid product display range is inspired by the iconic Polaroid frame, capturing the essence of instant photography: framing a moment.
The Polaroid product display range is inspired by the iconic Polaroid frame, capturing the essence of instant photography: framing a moment.
Brand Environment POS
Developed from concept to installation across Europe, the system elevates the category through a strong in-store presence and emotional storytelling. The display combines large-format lifestyle imagery with clear product presentation, using a modular system including wall displays, tables, end caps, and L-shaped units. Designed for flexibility and long-term use, it ensures consistent brand expression across different retail environments, with the Polaroid logo and spectrum positioned high for maximum visibility.
Technical development and manufacturing were carried out by Liganova. A dedicated design manual supports easy adaptation for seasonal campaigns and promotions.
Brand Environment POS
Developed from concept to installation across Europe, the system elevates the category through a strong in-store presence and emotional storytelling. The display combines large-format lifestyle imagery with clear product presentation, using a modular system including wall displays, tables, end caps, and L-shaped units. Designed for flexibility and long-term use, it ensures consistent brand expression across different retail environments, with the Polaroid logo and spectrum positioned high for maximum visibility. Technical development and manufacturing were carried out by Liganova. A dedicated design manual supports easy adaptation for seasonal campaigns and promotions.
