Capture Real Life
Capture Real Life
Capture Real Life
Capture Real Life
Polaroid Global Campaign
2023
As part of Polaroid's global Real Life campaign, I contributed as a designer supporting the campaign's visual rollout, with a strong focus on retail concept and execution. While the campaign celebrates the beauty of real-life imperfections through the work of fifteen photographers worldwide, my role was to translate this narrative into a physical retail experience. I supported the development of campaign assets and led the design and implementation of the in-store concept, ensuring the campaign's emotional storytelling, bold imagery, and brand values were effectively expressed across retail environments.
RETAIL CONCEPT & DESIGN
Polaroid Global Campaign
2023
As part of Polaroid's global Real Life campaign, I contributed as a designer supporting the campaign's visual rollout, with a strong focus on retail concept and execution. While the campaign celebrates the beauty of real-life imperfections through the work of fifteen photographers worldwide, my role was to translate this narrative into a physical retail experience. I supported the development of campaign assets and led the design and implementation of the in-store concept, ensuring the campaign's emotional storytelling, bold imagery, and brand values were effectively expressed across retail environments.
RETAIL CONCEPT & DESIGN
The Polaroid product display range is inspired by the iconic Polaroid frame, capturing the essence of instant photography: framing a moment.
The Polaroid product display range is inspired by the iconic Polaroid frame, capturing the essence of instant photography: framing a moment.
Brand Environment POS
Developed from concept to installation across Europe, the system elevates the category through strong in-store presence and emotional storytelling. The display combines large-format lifestyle imagery with clear product presentation, using a modular system that includes wall displays, tables, end caps, and L-shaped units. Designed for flexibility and long-term use, it ensures consistent brand expression across different retail environments, with the Polaroid logo and spectrum positioned high for maximum visibility. A dedicated design manual supports easy adaptation for seasonal campaigns and promotions.
Brand Environment POS
Developed from concept to installation across Europe, the system elevates the category through strong in-store presence and emotional storytelling. The display combines large-format lifestyle imagery with clear product presentation, using a modular system that includes wall displays, tables, end caps, and L-shaped units. Designed for flexibility and long-term use, it ensures consistent brand expression across different retail environments, with the Polaroid logo and spectrum positioned high for maximum visibility. A dedicated design manual supports easy adaptation for seasonal campaigns and promotions.
