We launched the Flip campaign, "The Camera for an Analog Life," a bold response to digital overload that encouraged people to disconnect from screens and reconnect with real life. Through disruptive OOH placements and global phone-free walking tours, the campaign invited participants to lock away their phones and rediscover the world through the new Polaroid Flip. I supported the retail experience from concept to execution, developing sketches, mockups, and renders to bring the in-store activation to life.