Better tech. Bolder colors. Brighter pictures.
Better tech. Bolder colors. Brighter pictures.
Better tech. Bolder colors. Brighter pictures.
Better tech. Bolder colors. Brighter pictures.
POLAROID GENERATION 3
2025
To launch the sharper, brighter Polaroid Now and Now+ Generation 3 cameras, I designed the full retail concept, from initial sketches to detailed 3D environments and final creative guidelines. With bold new colors and improved autofocus technology at the heart of the campaign, my goal was to reflect this energy in-store. I developed a vibrant, modular visual system that showcased the upgraded features and playful personality of the cameras, then translated it into comprehensive toolkits for global retail partners and agencies to bring to life.
Retail Concept
Campaign Activation
POLAROID GENERATION 3
2025
To launch the sharper, brighter Polaroid Now and Now+ Generation 3 cameras, I designed the full retail concept, from initial sketches to detailed 3D environments and final creative guidelines. With bold new colors and improved autofocus technology at the heart of the campaign, my goal was to reflect this energy in-store. I developed a vibrant, modular visual system that showcased the upgraded features and playful personality of the cameras, then translated it into comprehensive toolkits for global retail partners and agencies to bring to life.
Retail Concept
Campaign Activation
The core idea is the "cube" as modular element that can be used to create various display compositions.
The core idea is the "cube" as modular element that can be used to create various display compositions.
Retail Campaign Activation Concept
For the retail concept, I created a back wall composed of modular cubes that can be used both as display units and as supports for large-format campaign imagery. I used bold colors for the cube structure and colored panels that match the camera color palette. I aimed to build all the elements of the stand using this modular system, including tables, product displays, and freestanding units, to create a cohesive and flexible design language.
Retail Campaign Activation Concept
For the retail concept, I created a back wall composed of modular cubes that can be used both as display units and as supports for large-format campaign imagery. I used bold colors for the cube structure and colored panels that match the camera color palette. I aimed to build all the elements of the stand using this modular system, including tables, product displays, and freestanding units, to create a cohesive and flexible design language.
