Explore the Upsidedown
Explore the Upsidedown
Explore the Upsidedown
Explore the Upsidedown
STRANGER THINGS X POLAROID
2019
For the Stranger Things collaboration, we partnered with Netflix to bring the show's distinctive world to the Polaroid brand. Working as a team, we developed the concept for the key visual, providing sketches, refining the camera placement, and defining the overall composition before Kyle Lambert produced the final artwork. For the shop-in-shop activation, we collaborated with Wrks Agency to create an engaging retail experience, providing feedback and reviewing designs throughout the process. I also created the corridor backdrop by retouching photography to match the Stranger Things aesthetic, and helped realize additional retail elements including L-shaped and freestanding displays.
RETAIL l supporting design team
STRANGER THINGS X POLAROID
2019
FNAC Store Activation
For the Stranger Things collaboration, we partnered with Netflix to bring the show's distinctive world to the Polaroid brand. Working as a team, we developed the concept for the key visual, providing sketches, refining the camera placement, and defining the overall composition before Kyle Lambert produced the final artwork. For the shop-in-shop activation, we collaborated with Wrks Agency to create an engaging retail experience, providing feedback and reviewing designs throughout the process. I also created the corridor backdrop by retouching photography to match the Stranger Things aesthetic, and helped realize additional retail elements including L-shaped and freestanding displays.
RETAIL l supporting design team
The concept played with the Upside Down by flipping the logos and camera imagery
The concept played with the Upside Down by flipping the logos and camera imagery
FNAC Pop-Up Store
I supported the agency by developing key visual assets and helping define the campaign concept. As part of this work, I handled the retouching of the photobooth backdrop, transforming an image of a standard corridor into a Stranger Things–inspired environment. This allowed the space to function as an immersive backdrop where visitors could take photos and interact with the collaboration in a playful and engaging way.
FNAC Pop-Up Store
I supported the agency by developing key visual assets and helping define the campaign concept. As part of this work, I handled the retouching of the photobooth backdrop, transforming an image of a standard corridor into a Stranger Things–inspired environment. This allowed the space to function as an immersive backdrop where visitors could take photos and interact with the collaboration in a playful and engaging way.
