Go Create.
Go Create.
Go Create.
Go Create.
LAUNCH POLAROID GO CAMERA
2024
The launch of Polaroid Go, the smallest instant camera ever, contributed to repositioning Polaroid as a creative ally for a new generation. As part of the "Go Create" campaign, I developed the retail concept for in-store activations, bringing the brand's refreshed visual identity to life through bold, vibrant storytelling. Using dynamic campaign visuals and a wild-posting-inspired aesthetic, we transformed retail environments into energetic, scroll-stopping spaces that echoed the camera's playful spirit and encouraged spontaneous creativity.
Retail Concept
Campaign Activation
LAUNCH POLAROID GO CAMERA
2024
Amsterdam
The launch of Polaroid Go, the smallest instant camera ever, contributed to repositioning Polaroid as a creative ally for a new generation. As part of the "Go Create" campaign, I developed the retail concept for in-store activations, bringing the brand's refreshed visual identity to life through bold, vibrant storytelling. Using dynamic campaign visuals and a wild-posting-inspired aesthetic, we transformed retail environments into energetic, scroll-stopping spaces that echoed the camera's playful spirit and encouraged spontaneous creativity.
Retail Concept
Campaign Activation
Store Activations Citadium
For the launch at Citadium in Paris, I designed the retail concept by creating an interactive space featuring two table displays dedicated to the cameras and a backdrop divided into two sections. Using campaign imagery and stickers, the installation translated the "Go Create" visual language into a playful, energetic retail environment that invited exploration and creativity.
Store Activations Citadium
For the launch at Citadium in Paris, I designed the retail concept by creating an interactive space featuring two table displays dedicated to the cameras and a backdrop divided into two sections. Using campaign imagery and stickers, the installation translated the "Go Create" visual language into a playful, energetic retail environment that invited exploration and creativity.
Store Activations La Rinascente
We collaborated with Nital, an Italian agency, to develop this in-store activation for the launch of the Go. We used bold graphics from the campaign, including a wild-posting style application around the column. Tables and a recessed wall were used to display the products. Throughout the process, we provided feedback and shared mockups and artworks to ensure the installation was executed as smoothly as possible.
Store Activations La Rinascente
We collaborated with Nital, an Italian agency, to develop this in-store activation for the launch of the Go. We used bold graphics from the campaign, including a wild-posting style application around the column. Tables and a recessed wall were used to display the products. Throughout the process, we provided feedback and shared mockups and artworks to ensure the installation was executed as smoothly as possible.
