Designed to inspire. Made to create.
Designed to inspire. Made to create.
Designed to inspire. Made to create.
Designed to inspire. Made to create.
MOMA x POLAROID
2025
I led the creative direction for the Polaroid x MoMA Edition, a vibrant collaboration where iconic design meets artistic legacy. From concept to execution, I developed the visual language and key campaign assets across both digital and retail platforms. Inspired by MoMA's mission to bring art to everyone, the campaign celebrated creativity as an active force, not a passive moment.
Creative Lead
Campaign Concept
MOMA x POLAROID
2025
I led the creative direction for the Polaroid x MoMA Edition, a vibrant collaboration where iconic design meets artistic legacy. From concept to execution, I developed the visual language and key campaign assets across both digital and retail platforms. Inspired by MoMA's mission to bring art to everyone, the campaign celebrated creativity as an active force, not a passive moment.
Creative Lead
Campaign Concept
Store Activations
MoMa Design Store For the retail part of the campaign, I dressed the store's cube fixture with the graphics of the Polaroid x MoMA collaboration. I chose bold color blocking inspired by MoMA's iconic graphic language to create a strong and recognizable in-store presence. In addition, I developed visual merchandising guidelines to define how the products should be displayed, supported by mockups and technical drawings.
Store Activations
MoMa Design Store For the retail part of the campaign, I dressed the store's cube fixture with the graphics of the Polaroid x MoMA collaboration. I chose bold color blocking inspired by MoMA's iconic graphic language to create a strong and recognizable in-store presence. In addition, I developed visual merchandising guidelines to define how the products should be displayed, supported by mockups and technical drawings.
