I-2 Camera Launch
I-2 Camera Launch
I-2 Camera Launch
I-2 Camera Launch
Hypebeast Flea
2023
For the launch of the Polaroid I-2, a high-end instant camera engineered for craft and creativity, featuring built-in manual controls and a sharp, precision lens, I contributed to the rollout of the campaign by creating the 3D renders that were used as key visuals to communicate the product's design and ethos. In addition, I worked on the development of retail assets and activation materials to ensure a cohesive experience across all touchpoints, and I designed a custom T-shirt that reinforced the campaign's visual identity. My role helped bring the I-2's creative concept to life across both digital and physical brand moments, supporting broader engagement around the product launch.
RENDERS
RETAIL ACTIVATION
Hypebeast Flea
2023
For the launch of the Polaroid I-2, a high-end instant camera engineered for craft and creativity, featuring built-in manual controls and a sharp, precision lens, I contributed to the rollout of the campaign by creating the 3D renders that were used as key visuals to communicate the product's design and ethos. In addition, I worked on the development of retail assets and activation materials to ensure a cohesive experience across all touchpoints, and I designed a custom T-shirt that reinforced the campaign's visual identity. My role helped bring the I-2's creative concept to life across both digital and physical brand moments, supporting broader engagement around the product launch.
RENDERS
RETAIL ACTIVATION
Hypebeast Fleamarket London
For Hypebeast's Hypeflea event, I supported the Polaroid I-2 campaign retail activation by designing the event T-shirt and helping create the visual assets used across the stand. This was the I-2 campaign retail stand at Hypebeast's Hypeflea event, a two-day retail and cultural experience that provided a platform for carefully selected creatives to showcase their creations and exclusive drops. We used a wooden structure for the stand that evoked a craftsmanship aesthetic, like an easel, complemented by lifestyle images from the campaign to create a warm, elevated retail experience aligned with the I-2 launch.
Hypebeast Fleamarket London For Hypebeast's Hypeflea event, I supported the Polaroid I-2 campaign retail activation by designing the event T-shirt and helping create the visual assets used across the stand. This was the I-2 campaign retail stand at Hypebeast's Hypeflea event, a two-day retail and cultural experience that provided a platform for carefully selected creatives to showcase their creations and exclusive drops. We used a wooden structure for the stand that evoked a craftsmanship aesthetic, like an easel, complemented by lifestyle images from the campaign to create a warm, elevated retail experience aligned with the I-2 launch.
