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Nessie - Freestanding Display Unit

Nessie - Freestanding Display Unit

Nessie - Freestanding Display Unit

Nessie - Freestanding Display Unit

Alcalain

2016

Nessie is a freestanding product designed for fitting rooms or window displays, complete with functional wooden shelving for product presentation. The structure is crafted from metal tubing and laminated panels, and features a seat, a shelf, and an hanging space for garments, all engineered to balance simplicity with utility. The project was developed in collaboration with Alcalain, a design and manufacturing company specializing in high-quality retail display solutions and visual merchandising systems across fashion and lifestyle sectors. After initial brainstorming and concept development with the full team, I was responsible for creating detailed renders that effectively communicated the intended atmosphere, materiality, and use of the unit. This work was developed during the Lab. Sviluppo Prodotto program.

Lab Product Development with Carlotta Antonietti, Florent Berthier, Chiara Stopponi

Alcalain

2016

Nessie is a freestanding product designed for fitting rooms or window displays, complete with functional wooden shelving for product presentation. The structure is crafted from metal tubing and laminated panels, and features a seat, a shelf, and an hanging space for garments, all engineered to balance simplicity with utility. The project was developed in collaboration with Alcalain, a design and manufacturing company specializing in high-quality retail display solutions and visual merchandising systems across fashion and lifestyle sectors. After initial brainstorming and concept development with the full team, I was responsible for creating detailed renders that effectively communicated the intended atmosphere, materiality, and use of the unit. This work was developed during the Lab. Sviluppo Prodotto program.

Lab Product Development with Carlotta Antonietti, Florent Berthier, Chiara Stopponi

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Prototyping Phase

During prototyping, we refined the shapes and connections to optimize manufacturability and improve ease of disassembly. The final structure consists of two uprights, a seat, and a shelf, thoughtfully arranged to be both functional and visually cohesive. Nessie was presented at the EuroShop Fair in Düsseldorf and is now included in Alcalain's Campus 2017 catalogue, demonstrating its readiness for real-world retail environments.

Prototyping Phase
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