When Polaroid launched its new speaker category, I translated the product story into a retail concept that reflected the brand's bold identity. Since the speakers were highly colorful, we used the Polaroid rainbow as a supporting visual element to amplify the impact. For the in-store activation at Rinascente Milano, I worked closely with Nital agency to develop an eye-catching display featuring a "dripping rainbow" structure that created a strong and memorable presence in-store. Alongside this, I explored additional concepts built around vibrant color palettes and playful environments designed to stand out, feel energetic, and attract attention.